In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
Splash landing pages
Squeeze landing pages
Lead capture landing pages
Sales landing pages
Thank you landing pages
Unsubscribe landing pages
Referral landing pages
404 landing pages
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